Twosisters The Label
Senior Graphic Designer | eCommerce Specialist
As lead designer at Twosisters fashion label, I create cohesive visuals for campaigns and product launches, designing digital and print assets to elevate brand presence and engage our audience across platforms.
Managing and maintaining the eCommerce store, ensuring seamless functionality, while also optimizing the front-end for a polished and user-friendly experience.
My responsibilities included:
- Creating advertising assets for social media and ad campaigns
- Produce engaging video ads for marketing campaigns
- Designing effective EDM’s (Electronic Direct Mail)
- producing engaging and visually consistent digital imagery
- Edit and optimize product photos for Shopify
- Configure discount codes and set rules for Shopify sales campaigns
- Overseeing business network systems, including office computers and company Server, ensuring proper configuration and timely updates across all office devices.
At Twosisters The Label, I was responsible for creating visually appealing look books for each collection launch.
I designed layouts that showcased the clothing in a clean and modern way, ensuring the imagery, typography, and overall design reflected the brand’s style.
Working closely with the team, I selected and edited photos, prepared print-ready files, and delivered digital versions for online use.
These look books were an important part of each campaign and helped support both sales and brand consistency across platforms.
The look books I created at Twosisters The Label were also tailored for wholesale customers, providing a clear and professional overview of each collection.
They featured key product details, styled imagery, and cohesive layouts to help buyers easily understand the range and make confident purchasing decisions.
These look books were an essential sales tool, supporting our wholesale partners with visually engaging and informative content.
Website
I managed and maintained the eCommerce website to ensure a smooth and user-friendly shopping experience. My work included uploading and editing product images, writing product descriptions, creating promotional banners, and updating content across the site.
I also set up discount codes, optimised product pages for SEO, and ensured the website layout was visually consistent with the brand. By regularly testing and refining the site, I helped improve performance, support marketing campaigns, and enhance the overall customer journey.
Social Media
At Twosisters I created social media content for Facebook and Instagram to support product launches, sales, and brand campaigns. This included designing on-brand visuals, writing captions, and planning content to align with key marketing periods.
Video clips were also created and edited, with custom graphics added to highlight promotional messages.
Paid ad creatives were developed to promote collections and drive traffic, all while maintaining a consistent brand look and feel across platforms.
Swing Tags
I was responsible for creating a range of print materials that supported both branding and customer experience. This included designing swing tags that reflected the brand’s aesthetic, discount cards for promotional campaigns, and in-package inserts that enhanced the unboxing experience.
Each piece was carefully crafted to maintain brand consistency, with attention to layout, typography, and print finishes. I ensured all files were print-ready, liaised with suppliers when needed, and managed updates across seasonal launches or promotions. These printed assets played an important role in reinforcing the brand's identity and building customer loyalty.
EDM
I was responsible for the design and execution of all EDMs (Electronic Direct Mail) to support marketing campaigns, product launches, and seasonal promotions. I created visually engaging email designs that aligned with the brand’s aesthetic, ensuring consistency across all communications.
Working closely with the marketing team, I developed layouts that highlighted new collections, sales, and key messages, while also optimising for mobile responsiveness and user experience. I used platforms like Klaviyo to schedule, test, and monitor performance, constantly refining designs based on engagement metrics to help drive conversions and grow the brand’s customer base.
Photography
I take high-quality product photos specifically tailored for both ecommerce and advertising use, ensuring each image captures the details, texture, and appeal of the product.
I style and shoot the items using professional lighting and angles that best showcase their features, whether it’s for clean online listings or creative promotional content.
Once photographed, I edit the images to enhance color, clarity, and consistency-removing any imperfections and aligning them with brand aesthetics.
Each photo is carefully optimised for web use, ready for upload to ecommerce platforms, social media, and marketing materials.
Mobile App
For Twosisters The Label, the mobile app’s look and feel was designed to reflect the brand’s clean, feminine aesthetic while ensuring a seamless user experience.
All graphics, including banners, icons, and navigation elements, were custom designed to align with the brand’s visual identity.
Careful attention was given to layout, typography, and colour to create an intuitive interface that felt both modern and on-brand. The goal was to make browsing and shopping effortless, while maintaining a consistent visual experience across both the app and other digital platforms.
