Ryderwear
At Ryderwear, I played a key role in shaping the visual direction of the brand across digital, print, and e-commerce platforms.
I was responsible for designing high-impact campaign assets, email marketing (EDMs), web banners, social media content, packaging, and promotional materials that reflected Ryderwear’s bold, performance-driven identity.
Working closely with the marketing, e-commerce, and product teams, I helped maintain consistency across all customer touchpoints while evolving the brand’s visual language to stay fresh, relevant, and aligned with the fitness industry’s fast pace.
My creative input contributed to stronger brand recognition, improved online engagement, and the successful rollout of multiple product launches and seasonal campaigns.
As part of Ryderwear’s brand evolution, I led the redesign of the Ryderwear logo, modernising it to reflect the brand’s growth beyond its roots in hardcore bodybuilding.
The updated logo retained the boldness and strength associated with its original identity but introduced a more refined, versatile look to align with a broader activewear audience.
This redesign was a key part of repositioning Ryderwear from a niche bodybuilding label into a contemporary, performance-focused activewear brand that appeals to a wider fitness community.
The new branding allowed for greater flexibility across digital, retail, packaging, and apparel applications supporting Ryderwear’s expansion into lifestyle and athleisure markets while maintaining its strong, athletic core.
I was responsible for designing the promotional material for Ryderwear’s high-profile collaboration with Kai Greene, world-renowned bodybuilder and Mr Olympia winner. This project required bold, impactful creative that reflected both Kai’s powerful personal brand and Ryderwear’s performance-driven identity.
I created a range of campaign assets including social media graphics, web banners, email marketing (EDMs), and print materials that showcased the limited-edition collection.
The visuals were designed to capture the intensity and energy of Kai Greene while maintaining brand consistency across all platforms. This campaign was a key moment for Ryderwear, reinforcing its credibility in the bodybuilding space while generating strong engagement and excitement among the global fitness community.
Website
At Ryderwear, I was responsible for managing the visual presentation of the website, ensuring it remained fresh, on-brand, and aligned with campaign and product launches.
I created all website graphics including homepage banners, promotional tiles, collection headers, and ads, while also updating the overall layout and visual hierarchy to support each drop.
I played a key role in defining the look and feel of the site for every launch. working closely with the marketing teams to deliver a seamless and visually engaging shopping experience that reflected the energy and identity of each collection.
Photography
At Ryderwear, I played a hands-on role in supervising photoshoots to ensure each product was captured in the most flattering and accurate way possible.
I worked closely with photographers, stylists, and models to direct lighting, angles, poses, and styling - ensuring that every shot aligned with the brand’s standards and translated well for the online store.
This attention to detail at the shoot stage streamlined the post-production process, allowing me to efficiently edit and retouch images for consistency, clarity, and visual impact across the website.
The result was a polished, high-quality presentation that enhanced the customer experience and supported stronger online sales.
Supplement Labels
I designed the labels for Ryderwear’s supplement range, making sure they looked bold, clean, and on-brand.
Each label was created to stand out while clearly showing important product information. The designs matched the overall Ryderwear style and helped give the range a strong, professional look.
EDM
At Ryderwear, I was responsible for designing and executing all EDMs (Electronic Direct Mail) to support product launches, sales campaigns, and seasonal promotions. I created visually impactful email designs that reflected the brand’s bold aesthetic, ensuring consistency across all customer touchpoints.
Working closely with the marketing team, I developed layouts that effectively showcased new collections, promotions, and key messaging-while prioritising mobile responsiveness and user experience. Using platforms like Klaviyo, I scheduled, tested, and analysed campaign performance, continuously refining designs based on engagement data to help increase conversions and strengthen customer retention.
Social Media
At Ryderwear, I designed engaging content for Instagram, Facebook, and other social media platforms, as well as paid ads. This included creating graphics, motion assets, and promotional visuals that aligned with campaign goals and reflected the brand’s bold, fitness-focused identity.
Each piece was tailored to platform requirements to maximise reach, engagement, and conversion. Paid ad creatives were developed to promote collections and drive traffic, all while maintaining a consistent brand look and feel across platforms.
Mobile App
At Ryderwear, I was also involved in the design and visual development of the PUSHH Fitness App, working on UI and visual assets to ensure a clean, modern, and user-friendly experience that aligned with the Ryderwear brand. This included designing interface elements, promotional graphics, and in-app visuals that supported user engagement and complemented marketing campaigns across digital platforms.
My role required close collaboration with marketing and digital teams to ensure consistency between the app and promotional assets.
Lookbooks
At Ryderwear, I led the design process for each look book, starting from concept development through to final execution. I created clean, dynamic layouts that aligned with the brand’s athletic aesthetic, ensuring consistency in typography, and color palette.
I carefully selected the imagery, to retouching where needed, and structured each page to flow seamlessly and tell a strong visual story. Attention was given to balancing product focus with lifestyle content, creating a cohesive and engaging showcase of each collection.
